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How affiliates can profit from the biggest sporting event of the year
In this article, 1xPartners shares practical strategies to help affiliates capitalize on the world's biggest football tournament, from building pre-event engagement and optimizing conversion funnels to maximizing player retention and long-term monetization throughout the com…
SOFTSWISS products win top honours at SiGMA Europe and SiGMA Asia awards
iGaming software provider SOFTSWISS received top industry honours for its Game Aggregator and Prediction Markets Platform at the SiGMA Europe Awards 2026 and SiGMA Asia Awards 2026, respectively. The company's Game Aggregator was named Best Game Aggregator at the SiGMA Europ…
World Cup betting could top $50 billion as sportsbooks, prediction markets gear up for tournament
The 2026 FIFA World Cup could become the biggest betting event in history, with global wagering projected to exceed $50 billion as sportsbooks and prediction markets prepare for a surge in activity during the expanded tournament. The competition, which began yesterday in Mexico …
Brazil to publish 25,000 betting licensing documents in transparency push
The Brazil Ministry of Finance will publish more than 25,000 documents tied to completed licensing processes for fixed-odds betting operators, opening previously restricted regulatory files to the public. The announcement was made by Finance Minister Dario Durigan alongside Dani…
Kalshi and AFA partner for 2026 World Cup sponsorship deal
Kalshi has announced an official sponsorship agreement with the Asociación del Fútbol Argentino, the governing body of Argentina's national football team, for the duration of the 2026 FIFA World Cup. Under the deal, Kalshi will serve as an official sponsor of Argentina’s foo…
Finland draws nearly 50 gambling license applications more than a year before market launch
Finland’s gambling market overhaul has attracted nearly 50 license applications, reaching industry forecasts more than a year before the regulated online sector is scheduled to open in July 2027. The update came Monday from the National Police Board’s Gambling Administration, wh…
EGT leverages football culture for World Cup 2026 audience engagement campaign
Gaming supplier Euro Games Technology (EGT) has launched a World Cup 2026-themed social media initiative that will see members of its employee football team share predictions for selected tournament matches, as the company seeks to engage audiences during one of the world's …
Slotegrator ebook examines prediction market boom as trading volumes surge
Slotegrator has released a new ebook examining the rapid growth of prediction markets, a betting format whose annual trading volume has surged from $500 million to $64 billion over the past three years. The ebook explores the factors driving the popularity of prediction markets,…
BMM Innovation Group to exhibit at Perú Gaming Show 2026 in Lima
BMM Innovation Group will exhibit at the Perú Gaming Show on June 17–18 at the Jockey Exhibition Center in Lima. The group will be at Booth No. 31–32, showcasing services in gaming product testing, certification, cybersecurity, and compliance training for regulators, operators, …
Win Systems appoints Ana Aniceto to lead Country Manager & Sales in Peru
Win Systems has appointed Ana Aniceto as Country Manager & Sales for its office in Lima, Peru, adding a new executive to oversee the company's commercial activities in the country. The gaming technology supplier said the appointment forms part of its plans for Latin America,…
SOFTSWISS to host prediction markets webinar for iGaming operators on 25 June
SOFTSWISS, a global iGaming software provider, will host a LinkedIn Live Panel titled Prediction Markets for iGaming: Risks and Opportunities on 25 June at 14:00 CET. The session brings together experts from Deloitte, NEXT.io, and SOFTSWISS to examine one of the industry's e…
SmartSoft launches football-themed crash game World Champion X
SmartSoft has launched World Champion X, a football-themed crash game that combines sports-inspired gameplay with traditional crash mechanics, as developers continue to seek new ways to engage players through event-driven content. The game is designed around the atmosphere of in…
Liga MX names Polymarket its exclusive prediction market partner for the US
LIGA MX has announced a new agreement that will see prediction market Polymarket become an official sponsor of LIGA MX in the US territory. Genius Sports will provide official data and integrity information-sharing services underpinning the partnership. Polymarket will become th…
Boomerang Partners launches second stage of Golden Boomerang Awards 2026
Boomerang Partners has launched the second stage of its Golden Boomerang Awards 2026 affiliate tournament, introducing new scoring mechanics and incentives as major sporting events including the FIFA World Cup and Wimbledon Championships drive audience engagement during the summ…
Hard Rock Bet rolls out Matthew Broderick-led campaign for sportsbook and casino
Hard Rock Bet has launched “Where Your Inner Rebel Plays,” a new brand campaign featuring Matthew Broderick and developed with 72andSunny New York. The campaign will run across television, radio, digital, social media, out-of-home, and other channels, covering both sports bettin…
FLEXIFAI releases new strategic framework to optimize payment infrastructure for the World Cup
As operators prepare for increased betting activity surrounding the upcoming international football tournament, FLEXIFAI has released a payment readiness guide outlining considerations for maintaining payment performance and user experience during periods of elevated transaction…
Nightrush revamps platform to address AI adoption and regulatory changes
Nightrush.com, an independent iGaming comparison and review platform, announced a comprehensive restructuring of its editorial operations and platform revamp. The initiative responds directly to the widespread adoption of artificial intelligence (AI), machine learning, and adapt…
JDB Gaming: "Social engagement will play an increasingly important role in how players discover and experience games"
Live content, creator culture, and real-time interaction are changing how players engage with digital entertainment, and iGaming suppliers are beginning to test what that means for casino content. In an interview with Yogonet, Jimi Chuang, Head of EMEA at JDB Gaming, discusses t…